Internal linking is a very important component of your sites’ structure, and is one of those SEO techniques that is often overlooked by many webmasters. Internal linking is, just like it sounds, internal links in your website. A good internal linking structure provides your site with two major benefits: firstly, good internal links allow for better navigation by your sites’ “human” visitors. (What I mean is, someone who visits your site should be able to get from your homepage to every other page on your site, as well as being able to navigate from each page of your site back to your homepage and to each other page of your site… Such easy navigation will bring great benefits to your visitors.
The other benefit that a quality internal linking structure has is for search engine crawlers. A crawler is the program that search engines send out to your site in order to index your site and to include each page of your site in the search engine. One of the primary methods by which crawlers work is to visit every link on your homepage, and every link on each of those pages and so on… in order to find every page, and if you have a page that just sits there and is not linked anywhere it is unlikely that the page will ever be located by a search engine.
This topic will be continued in the next blog post.
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Internal linking and you
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